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Smart marketers notice that effective in-store advertising, such as point of purchase (POP) displays, accounts for almost 50 percent of consumer purchases. With numbers like those, it's a good idea for retailers and suppliers to add POP displays in their showrooms where there is DIRECT contact with the customers. Almost EVERY retail stores need POP displays which come in a wide range of styles. For example, cosmetic counter, jewellery / watch display, mobile phone / electronic product display, cigarette pack display, eyeglasses display, pen display, footwear display, houseware display

Below are some examples of Point-Of-Purchase Display:

 

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